E. J. Smith, captain of the Titanic, received  at least 5 separate warning transmission about icebergs on June 14th. The set of events that led up to the sinking remains relevant to leaders and entrepreneurs even today. Our webinar will discuss the key tools you can use to steer your business away from dangerous waters and towards success.
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What happened to the 5 warnings?

When captain Smith recieved his first warning on the morning of that fateful day, he passed the message on to the bridge with no instruction and did nothing else. The second warning, recieved early afternoon was showed to the Chairman of the White Star Line, again without instruction from the captain, who changed course marginally, but didn't alter speed. His priority was setting a record time for a luxury liner to make the crossing.

A couple of hours later, the Chairman posted the second warning to the bridge without instruction just before Smith attended a dinner party celebrating his retiring voyage, during which a third warning was recieved and overheard by the crew. Smith did leave early to talk with his second officer but then went immediately to bed.

The last two warning tranmissions were cut off by the crew due to an overload of messages from passengers.

With binocular's locked up and inaccessible by the crew and the ship going at a fast pace, even when the iceberg was spotted, any effort to change course was in vain and the ship made the fatal collision.

These same mistakes appear in many forms when running a business. Ignoring warnings, vague instructions and neglecting the tools at your disposal can all happen without a focus on "business navigation".

How is this applied to business?

This expertise, called "Financial Planning and Analysis" is common in large companies. It often comes in the form of a dedicated team that operates separate from accounting and has a number of key features.

  • They look forward, not backwards
  • Turn data into vital information
  • They highlight risks and opportunities and quantify potential outcomes for optimum decision making.
  • They ensure the company is proactive, not reactive by giving sight of what’s ahead.


This is where I’ve spent 20 years of my professional career, working in a variety of corporations from SMEs to global leaders in their market. I went from trainee to chief navigator for a FTSE250 company that spans over 3 continents. My work involved supporting the captain in his assessment of risks and opportunities and guiding him in his decision making by providing relevant, meaningful information.

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And the great news is, that small businesses, just like yours can use the same tools and systems to plot their growth without hiring an expensive team or spending loads of time on it.


You can recognize the iceberg warnings and take appropriate action.


You can head for the wide-open channels, the beautiful calm seas and reach your destination without running aground.

The number one quality of a good navigator, in business or on the high seas, is awareness and it’s a tricky one because

“you don’t know what you don’t know”.


But you don’t have to be in the fog anymore.

Let me share with you the

13 Tools of a Great Business Navigator

 so that you become a better business owner.

I’m going to present them all in a 50-minute live online training session happening on a laptop near you on Tuesday 28 September 2021 at 4 pm London Central Time.

You’ll acquire ‘life skills’ that will stand you in good stead whatever business you run, now or in the future, and most importantly you’ll gain total peace of mind that your business is heading where you want it to go.

I’m going to get you out of the engine room and put you in control, on the bridge!

At the end of this live event, you’ll have the opportunity to gauge how you are doing on each of the 13 tools we discussed in a fully interactive online quiz.

You’ll go away with a real sense of control and purpose that really has been life-changing for many business owners.

When you attend the event you’ll discover:

  • The 13 tools of a Great Business Navigator, and how to use them in your business;
  • Your relative strengths and areas for development, all emailed to you with the Top 3 ‘areas to focus on' highlighted

Now the best bit, this special online event is free to attend.

You can register now by clicking the link below.

Register Here For The Free Live Event

Many have said it’s the best hour they’ve invested in their business this year. And the same could be true for you.

“Helene’s session was brilliant. I feel like a proper professional business person now”. 
“I was really skeptical but the 13 tools really do work, even for a small business like mine. So glad I came…”
“So much more useful and practical than I expected. Brilliant.”

And there's more...

Every attendee will be sent the “Brilliant Business Planning in 2 hours or Less” Module that includes step-by-step videos, worksheets and a business plan template. This alone will save you hours and upgrade your business planning to a seriously pro level.

Good business planning really can be that easy and that quick to do, when you know what you’re doing, and we guide you all the way. It’s yours for free when you attend the live online training.

And finally...

This training video will show you how to pick the top 3 indicators that tell you where your business is going and how to monitor them weekly so you can take action while you still have the best choices. It gives you 52 chances a year to adjust your tiller and stay on course.
It’s like a shining crystal ball, just far more reliable.
It will consistently tell you what you need to focus on and where your energy should go.
And it’s free when you register today.
So don’t delay register now to take advantage.

Sign up now


I know as a business owner you must wear many hats. The one of the business navigator is not much talked about, yet it is your level of awareness, the quality of your plan and your ability to anticipate that will make or break your business in the long run. You can’t argue with that!


Until you have a large crew on board, the responsibility to navigate rests with you. Give yourself the best tools so it is not a burden.


The first 50 to register and attend are the only ones to get all 3 tools for free so don’t wait, click now and start running your business like a great ship!