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Why is marketing so hard and 1 thing to make it easier.

Sep 30, 2022

Video Transcript: 

Why, is marketing so difficult. And what is the one thing that you could do to make it easier? I had a conversation with my customer and that was one of the question he asked me, why is marketing so tough?

My name is Helene Sewell I'm the Business Navigator and I help business owners make the right decisions in their business. The answer I gave him was actually quite straightforward. Marketing is difficult because there are so many components to a campaign. You need to decide who you're going to be targeting. You know, your target market. If you don't get that right, if you have too broad, a target, it's not going to work. You need to decide how you're going to get, you know, provide, uh, the information, the marketing campaign.

Is it going to be an email and it's going to be a leaflet. It's going to be a video, all your things. Then you got to decide what you're going to tell them in all the copy that you're going to put in it. What are the words, what are the topics you're going to talk about? What is the call to action that you're going to put in your marketing campaign? Where are you going to advertise? Are you going to do it on LinkedIn or Facebook? You can have it by posters, all kinds of different ways. And when are you going to do it? So that is a lot of decisions that you need to make. And it's a process and you need to think of it as a process.

So how can you make it easier? Well, the one thing you need to do is actually lay out the process from very beginning, all the way to the end. And then you need to have a benchmark of what supposed to happen at each one of those stages. You know, it's a funnel, you will start with loads of prospects and eventually you will have a number of sales, but to actually get there, you will have had an understanding of what is the conversion rate that you get from contacting a lead to actually having a call, to actually making a sale, if that's how it goes.

But it's important that you understand your process and don't expect to send something and then forget that. Well, that's not going to be enough for the customer to just go on the buy and that there are steps to it. That's going to actually bring the person to buy. So you need to have a benchmark of what each one of those steps should deliver. And then when you run your marketing campaign, you need to track the bench against that benchmark. You need to track your performance, compare it to your benchmark, see what works, congratulate yourself for it. That's one bit of the campaign that you've managed to crack.

See what doesn't try and figure out why, why it doesn't tweak it rerun it. So Two small campaigns until you get a process that you know, works, but tracking, reviewing, and adjusting is absolutely essential to having successful marketing campaign, because let's be clear the chances of you getting it right first time or so small, you might as well play the lottery.

So don't get discouraged. If it doesn't work, that's fine. See which bit did work, adjust what didn't, re-read do it in small batches until you've got a process that you know, works for you. And then you can run with it. Thank you very much. If you have any questions, don't hesitate. Put them in the comment. And if you like my videos, follow my hashtag hashtag business navigation. Have a great day. Bye-bye.